Our Story
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Our mission is to encourage donors to look beyond marketing-driven metrics like the “100% Donation Policy” and prioritize their contributions’ sustainability, transparency, and impact.
By educating donors about the realities of effective charitable work, including CIC. We aim to build a stronger, more resilient charitable ecosystem that aligns with Islamic principles such as Ihsan (excellence) and Sadaqah Jariyah.
Why Rethink the “100% Donation Policy”?
The “100% Donation Policy” has become a popular benchmark in the charity sector, but it often oversimplifies the complexities of running effective programs. Operational costs—like hiring skilled staff, managing infrastructure, and ensuring compliance—are not a burden; they are investments that make impactful work possible.
Mission & Objectives.
- Educating Donors About Operational Costs
- Donors gain a clear understanding of the critical role operational costs play in achieving sustainable and impactful charity work. They see administrative and strategic investments not as expenses but as enablers of long-term success.
- Shifting Donor Priorities:
- Donors move beyond valuing charities based on simplistic “100% donation” promises. Instead, they adopt a more holistic approach, focusing on efficiency, sustainability, and measurable outcomes to ensure their contributions create real and lasting impact.
- Encouraging Transparency Among Charities:
- Charities are empowered to communicate the realities of their operational needs openly. This transparency fosters trust, helps donors make informed decisions, and breaks the stigma around necessary costs.
- Building a Resilient Charity Sector:
- By investing in staff, infrastructure, and capacity building, charities strengthen their ability to deliver meaningful, transformative results. These investments allow them to scale their efforts and meet the growing needs of their communities.
- Promoting CICs as Sustainable Models:
- Donors are introduced to the value of Community Interest Companies (CICs), which reinvest revenue into their mission while maintaining transparency. This approach demonstrates that impactful work can flourish without adhering to the “100% donation” narrative, aligning with the Islamic principles of Ihsan (excellence) and Sadaqah Jariyah (continuous charity).
We are building a community of like-minded donors and organizations committed to rethinking charitable giving. Together, we can create a stronger, more effective charity sector that reflects the true spirit of generosity and excellence.
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